upsense Singapore

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#Design_Studio

Burgundy Consultants

Client

Burgundy Consultants

Industry

Design Agency

Location

Colombo, Sri lanka,
Melbourne Australia

Our Role

  • Brand Discovery
  • Brand Strategy
  • Brand Identity Design
  • Website Design & Development
  • Digital Marketing Collaterals

The Challenge:

Burgundy Consultants, a forward-thinking media agency, faced the dual challenge of revitalizing its brand and enhancing its web presence to appeal to a global audience. Despite possessing a dynamic vision and a commitment to delivering innovative media solutions, their existing brand identity and website no longer reflected the company’s evolution or the cutting-edge services it provided. This misalignment hindered their ability to stand out in a crowded market and limited their growth potential.

The Solution:

To address these challenges, a comprehensive rebranding strategy was initiated, focusing on Burgundy Consultants’ core strengths and aspirations. Through collaborative brainstorming and detailed market research, a new visual identity was crafted, embodying the company’s progressive outlook. This involved refining the logo to incorporate meaningful elements like the founder’s handwriting, symbolizing heritage and agility. A minimalist yet impactful website design was developed, featuring a balanced color scheme, optimized typography for better readability, and a user-friendly layout. These changes not only enhanced the brand’s digital footprint but also clearly communicated its unique value proposition to a wider audience, setting the stage for future growth and market expansion.

Conclusion

The rebranding and web development project for Burgundy Consultants represents a pivotal step in the agency’s evolution. By reimagining its brand identity and digital presence, Burgundy has not only enhanced its visibility and appeal in a competitive market but has also laid a solid foundation for future growth. The collaborative approach, focused on aligning the brand with its core values and market aspirations, has effectively positioned Burgundy as a leader in the media industry. This project underscores the power of strategic design and thoughtful branding in driving business success and fostering meaningful connections with the audience.

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