upsense Singapore

#Branding #ecommerce #vfx

Elevating Copperwell California: A Comprehensive Branding, eCommerce, and Marketing Transformation


Copperwell California


eCommerce, Health Care


California, USA

Our Role


Copperwell, a premium brand specializing in copper water bottles, approached us with the goal of elevating their brand presence and enhancing their market reach. The project aimed to create a cohesive brand identity, develop a functional and user-friendly eCommerce platform, and produce a captivating product advertisement video. Our objective was to deliver a comprehensive branding solution that not only reflects Copperwell’s commitment to quality and sustainability but also engages their target audience effectively.


Branding Guide: We developed a detailed branding guide that encapsulates Copperwell’s visual and verbal identity. This included the creation of a unique logo, a cohesive color palette, typography guidelines, and a defined brand voice. The guide ensures consistency across all marketing materials and strengthens Copperwell’s brand recognition.

eCommerce Website: Utilizing WooCommerce, we designed and developed a robust eCommerce website for Copperwell. The website features intuitive navigation, seamless shopping experiences, and secure payment gateways. It is optimized for both desktop and mobile devices, ensuring a smooth user experience that facilitates higher conversion rates.

Product Advertisement Video: We produced a high-quality product advertisement video that showcases Copperwell’s products with stunning visuals and engaging content. The video incorporates 3D product renderings and VFX, highlighting the unique benefits of Copperwell’s copper water bottles. This advertisement serves as a powerful marketing tool to attract and retain customers.

What is Copperwell

Copperwell is a brand dedicated to promoting health and wellness through the use of copper water bottles. Based in California, USA, Copperwell combines ancient Ayurvedic wisdom with modern design to create products that enhance daily hydration.
Copperwell specializes in handcrafted copper water bottles known for their health benefits, such as improving digestion and boosting immunity. Their market primarily consists of health-conscious consumers who value sustainable and eco-friendly products.

Project Objectives:

  • Establish a strong and consistent brand identity.
  • Develop a user-friendly eCommerce website to increase online sales.
  • Create an engaging product advertisement video to attract new customers and retain existing ones.


  • Create a comprehensive branding guide that captures Copperwell’s essence.
  • Design and develop a functional and visually appealing eCommerce website using WooCommerce.
  • Produce a high-quality product advertisement video with 3D renderings and VFX to effectively showcase Copperwell’s products.

Branding Guide

We started by understanding Copperwell’s vision and values. Then, we crafted a comprehensive branding guide.

Key Elements Included

  • Logo Design: Logo was provided by Copperwell.
  • Color Palette: Selected colors that reflect authenticity , health and sustainability.
  • Typography: Chose fonts that enhance readability and brand consistency.
  • Brand Voice: Defined a tone that aligns with Copperwell’s message.

We faced the challenge of balancing tradition with modernity. By working closely with Copperwell, we created a design that respects both aspects. The branding guide was well-received, offering clear and consistent guidelines for all marketing materials.

e Commerce Website Development

Copperwell needed a user-friendly eCommerce website to boost online sales.We designed and developed the website using WooCommerce, focusing on ease of use and visual appeal.

Key Elements Included

  • Product Pages: Detailed product descriptions and images.
  • Shopping Cart: Simple and secure checkout process.
  • Payment Gateway Integration: Multiple payment options for convenience.

Integrating advanced features while maintaining simplicity was challenging. We overcame this through iterative testing and client feedback. The website met all requirements and was praised for its functionality and design.

Product Video

Our objective was to create a compelling video to showcase Copperwell’s product experiences. We added 3D product renderings and VFX to highlight the unique features of the bottles. Throughout the process, we collaborated closely with Copperwell’s video production team, making adjustments based on their feedback. Balancing visual effects with product focus was challenging, but regular feedback helped us achieve the right balance. The final video successfully captured the essence of Copperwell’s products and received positive feedback for its engaging content. 

Results and Impact

Clients and customers alike praised the improvements. One client testimonial highlighted, “Copperwell’s new website and branding have significantly elevated our market presence. The video effectively showcases our products, and the feedback has been overwhelmingly positive.”
In summary, the project was a resounding success. We effectively enhanced Copperwell’s brand presence, boosted online sales, and created engaging marketing content. The partnership with Copperwell was collaborative and productive, allowing us to deliver solutions that met their objectives and exceeded expectations. Looking forward, there are opportunities to further expand Copperwell’s digital presence and explore new marketing strategies to continue growing their brand.

Related Posts