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#DeFi #NFT #Cryptocurency

Arenaton Digital Product Overhaul

Client

Arenaton

Industry

Defi , NFT Platform

Location

Mexico City, Mexico

Our Role

  • Brand Strategy
  • Brand Identity Design
  • Website Design & Development
  • UX Audit
  • Product Rewamp

The Challenge:

Arenaton, a North American Defi, NFT, and online betting application, faced a pivotal moment in its journey. The platform, while innovative, struggled with an outdated web presence that failed to reflect its dynamic offerings and the cutting-edge nature of its services. Recognizing the need for a fresh approach, Arenaton reached out for a comprehensive website revamp. Impressed with the initial website overhaul, they extended the challenge to include the revamping of their web application.

The Solution:

Understanding the intricacies of Arenaton’s services and the unique needs of their users, a thorough analysis of the existing web application was conducted. It became clear that to truly enhance user experience and align with the platform’s visionary goals, a total brand and application overhaul was essential. This transformation focused on simplifying user interaction, streamlining navigation, and introducing a modern, intuitive design. The rebranding embraced the essence of Arenaton, showcasing its commitment to innovation and user satisfaction.
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Before vs After (Web Application)

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Conclusion

The comprehensive revamp and rebranding of Arenaton not only elevated its market presence but also significantly improved user engagement and satisfaction. By focusing on intuitive design and user-centric features, Arenaton has repositioned itself as a leader in the Defi, NFT, and online betting space. This project exemplifies the transformative power of thoughtful design and strategic branding in unlocking new growth opportunities and enhancing user experience.

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