upsense Singapore

Crafting a Stellar Brand Identity: A Simple Guide

#branding #brand_strategy #design_strategy Unveiling the Magic Behind Memorable Brands Ever wonder how some brands pop and others fizzle? Here’s a secret recipe for small businesses with big dreams in Singapore. Step 1: Strategy Architecting Your Brand Foundation 1.1 : Brand Evaluation – Dissecting Your Brand’s Genome We kick off by dissecting the genome of your […]

Before you begin any branding project, consider these questions

#article #design_project #design_strategy Both clients and designers tend to focus on the “visuals” of their brand and overlook how important background research and strategy are to the outcome and success of the branding process. When you create a brand that tells a story, you speak on a deeper level and connect your clients emotionally to […]